St. Joseph’s College, Hassan - Department of Business Administration
Assignment – III BBA: Consumer Behaviour
Module No.1:Introduction to Consumer Behaviour
Module No.2: Consumer Behaviour Determinants
Total Marks: 5
Last Date of Submission: 27 August 2026
Assignment Questions
1. Discuss the need to study consumer behaviour. Explain the consumer research process.2. Explain internal and external factors influencing consumer behaviour
Assignment Rules & Instructions
Format:
- Write the assignment by hand on A4-size ruled sheets.
- Maintain neat handwriting and clear structure.
- Use headings, bullet points, and examples wherever necessary.
Cover Page: Must include –
- Name of Student:
- Register Number:
- Class:
- Assignment Title & Module Numbers:
- Date of Submission:
Marks Distribution (05 Marks):
- Content & Relevance
- Clarity & Structure
- Neatness & Presentation
- Originality: Copying and pasting from textbooks, the internet, or classmates will result in a loss of marks. Use your own words and understanding.
