Internal Assignment II

St. Joseph’s College, Hassan; Department of Business Administration

II Assignment:  III BBA - Consumer Behaviour

Topics covered:

Module III: Consumer Decision-Making Process
Module IV: Customer Relationship Management
Module V:  Consumerism

Last Date of Submission: 15 November 2026

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Assignment Questions
1. Describe the steps in consumer decision process. Explain the models of consumer decision-making.
2. Explain customer satisfaction and customer delight. Why are customer care and customer service practices essential in the growth of business?
3. Explain the growth of consumerism in India. Discuss consumer rights and responsibilities.

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Assignment Rules & Instructions

Submission Date: 15 November 2026 (Late submissions will not be accepted).

Format:

• Write the assignment by hand on A4-size ruled sheets.
• Maintain neat handwriting and clear structure.
• Use headings, bullet points, and examples wherever necessary.
• Length: 15 marks per question in the university examinations.

Cover Page: Must include –

• Assignment Title & Module Numbers
• Name of the Student
• Register Number
• Class
• Date of Submission

Marks Distribution (05 Marks):

• Content & Relevance
• Clarity & Structure
• Neatness & Presentation

Originality: Copying and pasting from textbooks, the internet, or classmates will result in a loss of marks. Use your own words and understanding.