Assignment I

St. Joseph’s College, Hassan - Department of Business Administration

Assignment – III BBA: Consumer Behaviour

Module No.1:Introduction to Consumer Behaviour

Module No.2: Consumer Behaviour Determinants

Total Marks: 5

Last Date of Submission: 27 August 2026

Assignment Questions

1. Discuss the need to study consumer behaviour. Explain the consumer research process.
2. Explain internal and external factors influencing consumer behaviour

Assignment Rules & Instructions

Format:

• Write the assignment by hand on A4-size ruled sheets.
• Maintain neat handwriting and clear structure.
• Use headings, bullet points, and examples wherever necessary.

Cover Page: Must include –

• Name of Student:
• Register Number:
• Class:
• Assignment Title & Module Numbers:
• Date of Submission:

Marks Distribution (05 Marks):

• Content & Relevance
• Clarity & Structure
• Neatness & Presentation
• Originality: Copying and pasting from textbooks, the internet, or classmates will result in a loss of marks. Use your own words and understanding.